Sony previews an OLED TV with an eye-popping picture

Sony previews an OLED TV with an eye-popping picture

In-fact, according to the press release, the Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. "Featuring Dolby Vision and Dolby Atmos sound, the new lineup includes a total of ten different models, highlighted by the 2017 CES Best of Innovation Award victor, the 77-inch LG SIGNATURE OLED TV W, featuring an entirely new Pictureon-Wall design".

For example, when an airplane is flying above an actor on screen, sounds is emitted from above users so they feel as if they are part of the action.

Sony also plans to release its first Ultra HD Blu-ray player, the UBP-X800, this year. Cost of these smart OLED televisions are said to be anywhere between $3000 and $4000.

Thanks to the space-saving benefits of using OLED, which removes the need for a backlight panel, Sony was able to implement what it calls "Acoustic Surface".

The EZ1000 supports the HDR10 (PQ) industry standard and Panasonic also says the television will support the Hybrid Log Gamma HDR format - meaning it will be prepared for future HDR broadcast frequencies.

As for picture quality specifications, the W-series - much like LG's other OLED 4K TVs - can cover about 99 percent of the DCI-P3 color gamut. Sony say this A1E series OLED TV has the first screen based sound.

No word on exact pricing or availability for these sets yet, but we're sure we'll hear more throughout the year. This processor is responsible not just for the quality of native 4K HDR content but also for upscaling and remastering lower res content to near 4K HDR quality.

Both TV ranges run on Android TV OS which now integrates with Google Home and any connected devices you may have. Or, hopefully, more than one speaker for stereo sound, though how that might be possible wasn't exactly made clear at the launch of the TV, at CES here in Las Vegas.

Sony also announced a refresh of its X940E and X930E series displays, bringing faster performance and additional support for Dolby Vision and HDR outputs.

CES 2017 has seen a number of big firm's launching new TVs.

A new Slim Backlight Drive+ feature offers an improved grid-array backlighting system over the previous version, which claims to deliver more precise dimming control, "superior brightness and exceptional contrast".