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Now Twitter to livestream video of concerts

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Reuters

Twitter's chief operating officer Anthony Noto said: "The stage is set for innovation in news and Bloomberg is taking on that challenge".

Twitter signed a number of live broadcasting deals past year, so it was only a matter of time until it also partnered with a news organisation to bring its users a 24/7 streaming service.

The live video stream will be made up of original programming as well as feeds from Bloomberg bureaus.

Opening Bell from Cheddar will stream live daily at 9 a.m. ET from the New York Stock Exchange.

Shares of Twitter were up more than 6% to $17.44 on Monday morning. "Through Twitter's product suite, fans will be able to be immersed in the live experience and interact with each other in real time as they watch some of the year's most exciting concert events".

Also, Live Nation will offer Twitter users real-time coverage of select concerts and original content, kicking off on May 13 with a live-stream of the Grammy-winning, multi-platinum Zac Brown Band.

eMarketer video analyst Paul Verna, who attended Monday's event, said Twitter is apparently playing to its strengths with content that's very mobile-driven. Partners include BuzzFeed, Viacom, the WNBA, the PGA, and Vox Media, among others.

But in its quarterly results last week, Twitter reported a drop in revenue, despite boosting its monthly user base to 328 million, up 14 per cent from a year ago.

But for now though, investors and Twitter users are "hearting" the company's live video push.

Keep an eye on this space for latest updates on Twitter.

The company has struck deals with producer Ben Silverman, WNBA, Derek Jeter's The Players' Tribune, BuzzFeed News and Live Nation, all created to bring a schedule of weekly and daily programming to the Twitter feed.

In the company's first-quarter earnings release, Noto said Twitter is the "best place to drive brand perception" and he promised that they will continue to highlight the company's "unique value proposition to advertisers".

"We want to be the first place that anyone hears of anything that matters to them", said Twitter CEO Jack Dorsey. Twitter announced a similar deal with The Players' Tribune, creating an exclusive live show that presents athletes sharing their thoughts on events from both inside and outside the world of sports. But let me tell you, this was just a glimpse of what's in store for Twitter's live streaming video strategy.

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