Instagram Introduces Selfie Filters

Courtesy Of Instagram

Taking a Rewind video is the same as taking a regular video.

You can become the grecian goddess that you are with the crown you deserve with this filter!

A year ago, these features were unmistakably Snapchat's.

Those were unpaid, but Facebook has been signaling that it will sell sponsored masks, and now that masks are on Instagram too, that's where advertisers will want to be. Then Instagram came along and launched its own Stories feature, backed by Facebook and and already huge userbase. There aren't quite as many filter options to choose from, and it's unclear if Instagram will refresh its filters regularly like Snapchat does, but it's not a bad start.

In addition to the selfie filters, the latest Instagram update also adds a number of creative tools for the camera.

Starting today, eight different filters will be available on Instagram which will work regardless of whether the front or back camera is being used to capture the photo or video.

"Whether you're sitting on the couch at home or you're out and about, you can use face filters to express yourself and have playful conversations with friends", Instagram wrote in a post.

Once you select a filter, you can tap the face icon once more to collapse the menu and use the filter with other camera modes, like Boomerang or hands-free video.

Will advertisers jump ship from Snapchat lenses to pay for the same opportunity - maybe a bigger one - on Instagram?

Facebook's habit of knocking off Snapchat is reaching a new level. Relying on computer vision technology, Facebok would like to map out the world and allow developers to build games, and overlay digital art on top of the physical world we live in today. Instagram first brought custom geostickers to New York, Jakarta, and Saõ Paulo in April and is now expanding them to London, Tokyo, Madrid and Chicago. Instagram is also testing location-based Stories (like Snapchat's geofilters and local stories), but hasn't yet publicly confirmed that feature.

According to Instagram, 200 million people use Stories daily. Facebook bought the company in 2012 for $1 billion. Add that to Facebook's copycat Messenger Day feature and most importantly, the company's new Camera Effects augmented reality (AR) developer platform announced at F8, and it amounts to a ruthlessly effective scorched earth copycat campaign. In my short test of the new filters, they felt like a shitty knockoff, and didn't make me look anymore fabulous.