Choosing a niche is one of the biggest decisions you’ll make when starting a website. It affects every aspect of your business—from the products you promote to the monetization methods you choose. It’s important to consider your passion and areas of expertise before making any final decisions about your niche.
You can use a tool like Ahrefs to find a high-demand niches list that has low competition. But it’s also important to do some research into the market to see if your niche is truly profitable and worth pursuing.
Mastering Niche List Building: Strategies for Targeted Marketing Success
For example, if you’re looking to start a site about luxury watches, it’s best to know that people are buying these watches for more than just their functionality. They’re a status symbol and a sign of wealth. Creating content that speaks to this need and focuses on the best luxury watches for men and women is a good way to stand out in this niche.
Another example of an evergreen niche is the SaaS space, which includes products like email marketing software, SEO tools, and website builders. These types of subscription-based products have a steady stream of recurring revenue and provide excellent opportunities for affiliate marketing. In addition to being an effective monetization method, focusing on these types of products gives your niche market a defensible moat against competition. This is why Wirecutter and other publications in this space are so successful.